About this site

Personal blog of an eCommerce Product Manager. I collect things here and think out loud. My passion is to accelerate building new eCommerce capabilities in large and complex organizational environments.

Liked on Tumblr

More liked posts

Thoughts on bMobilized.com

While going through some tech blogs, I came across an article on bMobilized.com, which is in the business on helping people convert their site into HTML5 mobile friendly site within minutes. 

7 days trial is free with no credit card required, so I tried my hands on it using a personal blog site and a full blown e-commerce site, just to get the gist of the service and the platform - so here is how it goes:

  • The platform is extremely simple to use with an elegantly designed, user friendly dashboard. 
  • It allows you to select your mobile site template; design header, menu, content, footer; provides you an option to select from a range of plugins from social integration to some advanced carousels, images, text and map integration. 
  • You can update your CSS to customize your mobile site experience
  • The dashboard takes you through a step by step process, which is very easy to understand, even for a non-technical person. 
  • Advanced users can set up adsense, analytics, and java script integration as they like, You can add new pages to the mobile version of your site if you want.
  • Once you are done setting up your mobile site, you could preview it on iOs, Android, Blackberry, and Windows phone simulators. 
  • You can link custom domains, set up redirection, and manage online/offline toggle right from your dashboard

That’s it. You are set to take you website mobile. 

However, here are some things that can get tricky:

  • The platform doesn’t really understand your site, it converts your site into mobile site by looking at the header/footer links and the content - and what may be prominent for your customers on your website, may not remain the focus on the mobile version of your site
  • I converted my site allthingsecomm.com into a mobile site, and all my blog entries were lost and the disclaimer on my home page became the focus of the mobile site - not exactly what I wanted - I couldn’t figure out a way to change that using their tools. 
  • Then I tried converting a large scale e-commerce site into a mobile site - where bmobilize couldn’t differentiate between the primary and secondary links on the masthead - making the secondary links the focus of the home page. 
  • The performance of the dashboard is not great, sometimes it takes forever to load some setting pages, but I’m sure that they are working on it :)

Net/Net - the platform is REALLY promising, and with some additional work on “understanding the source site better”, it can do the magic - specifically for small and medium businesses that cannot afford to invest in building multi-channel experiences.

Tags bmobilized html5 mobile e-commerce mobile site mobility small business medium business e-commerce strategy mobile investment

Source bmobilized.com