Thoughts on bMobilized.com
While going through some tech blogs, I came across an article on bMobilized.com, which is in the business on helping people convert their site into HTML5 mobile friendly site within minutes.
7 days trial is free with no credit card required, so I tried my hands on it using a personal blog site and a full blown e-commerce site, just to get the gist of the service and the platform - so here is how it goes:
- The platform is extremely simple to use with an elegantly designed, user friendly dashboard.
- It allows you to select your mobile site template; design header, menu, content, footer; provides you an option to select from a range of plugins from social integration to some advanced carousels, images, text and map integration.
- You can update your CSS to customize your mobile site experience
- The dashboard takes you through a step by step process, which is very easy to understand, even for a non-technical person.
- Advanced users can set up adsense, analytics, and java script integration as they like, You can add new pages to the mobile version of your site if you want.
- Once you are done setting up your mobile site, you could preview it on iOs, Android, Blackberry, and Windows phone simulators.
- You can link custom domains, set up redirection, and manage online/offline toggle right from your dashboard
That’s it. You are set to take you website mobile.
However, here are some things that can get tricky:
- The platform doesn’t really understand your site, it converts your site into mobile site by looking at the header/footer links and the content - and what may be prominent for your customers on your website, may not remain the focus on the mobile version of your site
- I converted my site allthingsecomm.com into a mobile site, and all my blog entries were lost and the disclaimer on my home page became the focus of the mobile site - not exactly what I wanted - I couldn’t figure out a way to change that using their tools.
- Then I tried converting a large scale e-commerce site into a mobile site - where bmobilize couldn’t differentiate between the primary and secondary links on the masthead - making the secondary links the focus of the home page.
- The performance of the dashboard is not great, sometimes it takes forever to load some setting pages, but I’m sure that they are working on it :)
Net/Net - the platform is REALLY promising, and with some additional work on “understanding the source site better”, it can do the magic - specifically for small and medium businesses that cannot afford to invest in building multi-channel experiences.

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